Major League Soccer (MLS) is elevating the culinary experience at the 2025 All-Star Game in Austin with a unique collaboration that blends sports, music, and mouthwatering barbecue. In partnership with hip-hop icon Bun B and the acclaimed Austin restaurant La Barbecue, MLS has unveiled the "Game On Burger," a specialty creation designed to tantalize taste buds and celebrate the vibrant culture of the host city.
The Game On Burger: A Symphony of Southern Flavors
This exclusive burger is far from your average stadium fare. The "Game On Burger" boasts a juicy Trill Burgers pork belly patty as its foundation. This isn't just any pork belly; it's a flavor explosion in every bite. Piled high atop the patty is La Barbecue's signature crispy pulled pork, adding another layer of smoky goodness and textural contrast.
To cut through the richness, the burger features house-made pickles, offering a tangy counterpoint, and a crunchy slaw that adds refreshing coolness. A signature BBQ sauce ties all the elements together, delivering a sweet and savory punch. Finally, a smoky-sweet Trill mustard crema tops it off, providing a creamy, tangy finish that elevates the entire experience. The "Game On Burger" is a true representation of Southern flavor and Austin's culinary pride.
Where to Find This Culinary Masterpiece
The "Game On Burger" will be available for purchase on July 23rd at the MLS All-Star Game at Gameday Hospitality, presented by Jameson. This is the prime opportunity to indulge in this limited-edition culinary creation while enjoying all the excitement of the All-Star Game.
The MLS x Trill Burgers Food Truck Experience
But the "Game On Burger" isn't the only way to experience this culinary collaboration. MLS and Trill Burgers have teamed up to create a custom-wrapped food truck, adorned with artwork by local Austin muralist Efren Rebugio, Jr. This eye-catching truck will be making stops throughout the city during MLS All-Star Week, bringing the flavors of Trill Burgers to various events.
- Soccer Celebration (July 19–20): Kick off the All-Star festivities with the food truck at Soccer Celebration, where fans can enjoy the "Game On Burger" and other Trill Burgers favorites.
- MLS NEXT All-Star Game (July 21): Catch the rising stars of MLS and grab a bite from the food truck at the MLS NEXT All-Star Game.
- Sneaker Politics (July 22): Combine your love for soccer and sneakers with a stop at Sneaker Politics, where the food truck will be serving up delicious burgers.
A Full Menu of Trill Burgers Delights
Throughout the week, the MLS x Trill Burgers food truck will offer a full menu of Trill Burgers classics, in addition to the exclusive "Game On Burger." Fans can also enjoy Trill Burgers’ signature OG and Vegan OG smash burgers, crispy fries, and a selection of bottled drinks. This marks a significant moment for Trill Burgers, representing their first-ever pop-up location in Austin. The brand gained national recognition in 2022 when it was named America’s best burger by "Good Morning America," solidifying its place in the culinary landscape.
Statements from the Collaborators
Bun B, the Grammy-nominated rapper and entrepreneur behind Trill Burgers, expressed his enthusiasm for the partnership. "Major League Soccer’s All-Star game is bringing the best athletes and fans in the sport to the city of Austin," he stated. "Trill Burgers is proud to be a part of hosting them all and making sure they enjoy themselves with great entertainment and great food!"
Ali Clem, owner of La Barbecue, shared her excitement about the collaboration. "We’re honored to be part of this collaboration with Trill Burgers for the MLS All-Star event," she said. "At La Barbecue, we’ve always believed that great food brings people together, and partnering with Bun B and his team is a perfect reflection of that spirit. It’s exciting to welcome the MLS community to Austin and to share the flavors that make Austin so special."
About the Key Players
- Bun B: A legendary figure in Southern hip-hop, Bun B is best known as one-half of the iconic duo UGK. Beyond his musical achievements, he is also a successful entrepreneur and the driving force behind Trill Burgers.
- La Barbecue: An Austin institution, La Barbecue is renowned for its bold, Central Texas-style barbecue. The restaurant has earned numerous accolades for its exceptional meats and flavorful sides.
The collaboration between MLS, Bun B, and La Barbecue promises to deliver an unforgettable culinary experience at the 2025 All-Star Game in Austin. With the "Game On Burger" and the MLS x Trill Burgers food truck, fans will have ample opportunities to savor the flavors of Southern cuisine and celebrate the vibrant culture of the host city.
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