The Grand Prix d’Afrique, a prominent event uniting the African horse racing and lottery industries, has commenced its fourth edition in Casablanca. After three successful years in Marrakech, the event has relocated to the economic heart of Morocco, signaling a new chapter in its development and influence. The three-day event, taking place from September 11th to 13th, is a collaborative effort between the Royal Society for the Encouragement of the Horse (SOREC) and the African Lotteries Association (ALA).
The opening day featured guided tours of the exhibition space at Bouskoura’s Cité du Cheval, led by key figures including SOREC General Director Omar Skalli, the Minister of Agriculture, Maritime Fisheries, Rural Development, and Water and Forests Ahmed El Bouari, and ALA President Dramane Coulibaly.
A Hub for African Horse Racing and Lotteries
The Grand Prix d’Afrique is rapidly establishing itself as a crucial gathering for stakeholders in the African horse racing and lottery sectors. This year's move to Casablanca underscores a commitment to broadening the event's reach and fostering stronger connections among participating delegations. The event provides a platform for industry leaders, technical experts, and partners to converge, exchange ideas, and explore avenues for growth and innovation.
Showcasing World-Class Equestrian Facilities
Bouskoura’s Cité du Cheval, the venue for the event, is a state-of-the-art facility dedicated to equestrian sports. The sprawling 87-hectare estate boasts 400 modern stables, 4.4 kilometers of training tracks, and comfortable accommodations for grooms. It represents a significant investment in the future of horse racing in Morocco and the broader African continent. The facilities have been built to the highest international standards, offering a conducive environment for both training and competition.
Strengthening Partnerships and Driving Innovation
The partnership between ALA and SOREC is vital to the Grand Prix d’Afrique's success. The event highlights Morocco's role as a unifying force on the continent, bringing together diverse stakeholders with a shared vision for the future of African lotteries and horse racing. This edition emphasizes a joint ambition to promote innovation and transform African lotteries, delivering modern and responsible experiences to customers.
Seminars: Exploring the Future of African Lotteries
The second day of the Grand Prix d’Afrique is dedicated to professional dialogue, with a series of seminars focusing on the theme of "African Lotteries: New distribution challenges for a better customer experience." These sessions delve into strategies for improving customer reach through both physical networks and digital channels.
Key discussion points include:
- Optimizing Distribution Networks: Examining how African lotteries can enhance their existing physical distribution networks to better serve customers in diverse regions.
- Leveraging Digital Tools: Exploring the potential of digital platforms and technologies to expand reach, improve accessibility, and enhance the overall customer experience.
- The Role of Artificial Intelligence (AI): Analyzing how AI can be used to streamline distribution processes, enhance efficiency, and ensure responsible operations tailored to the specific challenges faced by African lotteries.
These seminars offer a valuable opportunity for technical partners and industry experts to engage in meaningful discussions, share insights, and shape the future direction of the sector.
A Grand Finale at the Casa-Anfa Racecourse
The Grand Prix d’Afrique culminates with a day of racing at the Casa-Anfa Racecourse. A total of eight prestigious prizes will be awarded, recognizing excellence in various categories.
The prizes include:
- The Prize "SOREC"
- The Prize "PMU"
- The Prize of African Fraternity
- The Grand Prix d’Afrique
The races showcase the talent of both horses and jockeys, providing an exciting conclusion to the three-day event. The Casa-Anfa Racecourse provides a fitting backdrop for this celebration of African horse racing, offering a world-class venue for both participants and spectators. The final day’s races are a culmination of the hard work and dedication of all involved, solidifying the Grand Prix d’Afrique's position as a premier event on the African sporting calendar. The prizes awarded represent the pinnacle of achievement in the sport, further encouraging excellence and fostering a spirit of competition.
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