The UAE: A Launchpad for Global Fashion Brands
The United Arab Emirates has emerged as a significant player on the international fashion stage, with homegrown brands making waves across the globe. These labels, celebrated for their innovation, creativity, and understanding of their target markets, are now stocked by major e-commerce platforms and worn by celebrities worldwide. Here's a curated guide to some of the most exciting UAE-based fashion brands:
Bil Arabi
Established in 2006 by Nadine Kanso, Bil Arabi is a luxury jewellery brand that pays homage to the Arabic alphabet. The brand's refined designs, which include earrings, rings, bracelets, and pendants, have carved a unique niche in the market. Bil Arabi's modern heirlooms and bespoke projects have achieved global recognition through collaborations with partners like THAT Concept Store and Guerlain.
For more information, visit bilarabi.ae
Al Mraikn
Founded by sisters Maryam and Muna Saeed in 2011, Al Mraikn is known for its sleek and sophisticated designs that embody modernity and soft power. Their collections often explore themes of freedom and self-expression. Muna Saeed has stated their designs are meant to empower women to step outside of their comfort zones while remaining modest.
Bouguessa
Founded in 2014 by Faiza Bouguessa in Dubai Design District, this contemporary womenswear label has redefined wardrobe classics for the modern woman. Bouguessa's designs, which are now available on major e-tailers like NET-A-PORTER, are designed to empower strong, sophisticated women. The brand has been spotted on A-listers such as Priyanka Chopra, solidifying its global presence.
For more information, visit bouguessa.com
Bambah
Inspired by the retro era, founder and designer Maha Abdul Rasheed infuses fun into women’s wardrobes with ruffles, bare shoulders, oversized bows, and floral prints. Bambah's feminine silhouettes and bold attitude have garnered a local and global following, attracting the attention of celebrities like Priyanka Chopra and Amal Clooney.
For more information, visit bambah.com
All Things Mochi
Ayah Tabari launched All Things Mochi in 2013, incorporating patterned hues into every aspect of the brand. The label combines traditional prints and embroideries with tailored silhouettes. Showcased at New York Fashion Week and worn by individuals with a global reach, All Things Mochi has previously been stocked on NET-A-PORTER, featuring centuries-old embroidery techniques in its collections.
HALA
Founded by Hala Al Shammari, this fashion label challenges stereotypes with unconventional cuts. Al Shammari has stated that a trademark of HALA’s design philosophy is the juxtaposition of clean, elegant front designs with unexpected twists at the back. Launched with the intention of uplifting Arab women, HALA has grown year after year, offering sophisticated pieces suitable for year-round wear.
For more information, visit by-hala.com
Illi
A contemporary brand founded in 2020 by Emirati designer Rawdha Salem Thani, Illi offers fashion-forward yet modest pieces that empower self-expression. Rawdha has said that contemporary women can embrace their uniqueness through vibrant prints and modern colour combinations. Inspired by nature and the urban landscape, each design celebrates femininity and confidence.
Kristina Fidelskaya
The luxury ready-to-wear label offers versatile pieces for women on the go, suitable for both day and night. Established in Dubai in 2017, the brand has gained worldwide recognition for its immaculate tailoring and must-have pieces, with all items created in-house. Kristina Fidelskaya has also appeared at Paris Fashion Week.
For more information, visit kristinafidelskaya.com
L’Afshar
Made in Dubai, L’Afshar was founded by Lilian Afshar in 2019. Designed for the sophisticated woman, the brand combines contemporary handcrafted designs with luxurious and industrial elements. L’Afshar is stocked globally, including on NET-A-PORTER, Neiman Marcus, Bloomingdales, and Harvey Nichols. The brand has been embraced by figures like Queen Rania and Kendall Jenner.
For more information, visit lafshar.com/
LC
Founded by Lyndsay Doran in 2019, this luxe activewear label has filled a gap in the UAE's athleisure market. With plans to expand to the UK, LC has customers worldwide, including in Europe and the US. The brand constantly innovates with new seasonal launches, encouraging women to live healthier lives.
For more information, visit lcofficial.com
Madiyah Al Sharqi
Based in Fujairah, Madiyah Al Sharqi was founded by the daughter of the ruler of Fujairah, HH Sheikh Hamad Bin Mohammed Al Sharqi. Since its launch in 2012, the brand has garnered a global fan base, including celebrities like Kim Kardashian and Karolina Kurkova, with effortless eveningwear and regal silhouettes being its signature.
Romani
Founded by Haya Jarrar, the Dubai-based label Romani has made global strides with unconventional pieces that allow women to express themselves freely. Its edgy designs have found their way into the wardrobes of fashion icons like Karen Wazen, Amina Muaddi, and Zendaya.
The Giving Movement
The Giving Movement, a Dubai-based lounge and activewear brand, challenges stereotypes with its sustainable practices. The brand's founder, Dominic Nowell-Barnes, has emphasized the importance of pushing boundaries. Its premium collections have been embraced by global icons and content creators, including Haya Salman and Natalie Sallaum.
For more information, visit thegivingmovement.com
Reemami
Reemami, founded by Reema Al Banna, is known for its playful, art-inspired designs. The brand often features bold prints, asymmetric cuts, and a unique sense of whimsy.
By ALL’E
Founded in 2023 by Australian-born Ella Stapleton, By ALL’E is a fashion brand designed by women for women. Handcrafted in Dubai, By ALL’E focuses on empowering women through each piece. Each piece has been designed around the female form, accentuating and crafting the perfect fit. The creative journey of each piece involves months of research, sketches, fabric sourcing, and sampling.
For more information, visit byalle.com
Marbl.
Marbl. releases seasonless pieces that exist outside of trends, focusing on investment-worthy items. The brand's tailors and quality team ensure that every piece meets high standards. Marbl. clothing is designed to combine effortless style with pieces such as silk dresses and linen co-ords.
For more information, visit marblapparel.co
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