These are the $40 shoes I'm living in this summer. I just bought them in 3 colours.

The Aussie Summer Staple: Why Thongs (Flip Flops) Are Back and Better Than Ever

For many Australians, the humble thong – or flip flop as it's known elsewhere – is as synonymous with summer as sunshine and barbecues. It’s a footwear choice that transcends age and style, a casual staple that can take you from the beach to the shops. But what if your favourite summer shoe could offer more than just convenience? What if it could actually be good for your feet?

The thong, often dismissed as a basic beach shoe, is experiencing a significant resurgence in the fashion world. Designer brands like The Row are championing the flip flop, signalling that this laid-back footwear trend is here to stay. Fashion experts are even dubbing them the official 'cool girl' shoes of the season. However, for those who wear them regularly, the reality can be less glamorous. Many traditional thongs, while stylish, can be surprisingly harsh on the feet, leading to painful blisters, strained arches, and general discomfort after prolonged wear.

This is where a particular brand has been quietly winning over Aussies, and even some podiatrists.

The Rise of Archie's Arch Support Thongs

Enter Archie's Arch Support Thongs. These aren't your average flip flops. While they might appear in your social media feeds after you've even casually mentioned "thongs" online, their appeal runs deeper than targeted advertising. For many, like the author and her father, they've become a shared favourite, owned in multiple colours and worn extensively throughout the warmer months.

The key difference with Archie's lies in their design. Unlike many fashion-forward but functionally lacking alternatives, these thongs are engineered for comfort and support.

Key Features That Set Archie's Apart:

• Arch Support: The primary selling point is their built-in arch support. This feature is crucial for alleviating strain on the feet, especially during long days out. They are designed to mould to your individual foot shape, providing a customised fit.
• Blister-Free Wear: The author’s experience on a five-week Italian honeymoon is a testament to their comfort. Wearing a black pair almost daily resulted in "no shin splints, no blisters, no aching arches." This level of comfort is a game-changer for anyone who struggles with traditional thongs.
• Plugger-Proof Durability: A clever design innovation makes Archie's remarkably robust. Constructed from a single mould, they eliminate the 'plugs' that often connect the straps to the sole of conventional flip flops. This means they are significantly less likely to break if your foot catches on something or if you take a tumble.
• Customisable Fit: The material used in Archie's thongs is designed to soften and subtly stretch with wear. This allows for a gentle adjustment to the straps, ensuring a perfect fit and preventing the dreaded "new shoe" blisters that can plague even the most stylish footwear.

Image: Supplied.

Styling Your Thongs for Every Occasion

The versatility of Archie's thongs extends beyond their comfort and durability. They come in a surprisingly wide array of colours, catering to every taste and wardrobe. From classic neutrals like black, khaki, navy, and taupe, to on-trend shades such as butter yellow, chocolate brown, olive, red, and cobalt blue, there's a pair for everyone.

This broad colour palette makes them incredibly easy to style. They can effortlessly complement a casual summer dress or a flowy midi skirt. For a more polished look, pairing them with a structured shirt or a nice top can make them appropriate for many casual office dress codes. So, if you've ever thought thongs were strictly for the beach, it's time to reconsider.

Beyond Archie's: Other Stylish Thong Options

While Archie's have become a personal favourite for their blend of comfort and style, the thong trend offers a variety of options for those looking to embrace the look. Whether you're seeking budget-friendly choices or designer pieces, there's something to suit every preference and budget.

Here are a few other thong styles worth considering for your summer rotation:

• Kmart Textured Platform Thongs: A highly affordable option that adds a touch of height and texture.

       

 Image: Kmart.

• Havaianas Slim Square Toe Thongs: The iconic Brazilian brand offers a modern take with a square toe design, maintaining their signature comfort.  

 Image: MYER.

• Verali Bosley Platform Thongs: These offer a more elevated platform, combining fashion-forward design with everyday wearability.  

 Image: MYER.

• AERE Leather Platform Thongs: For a more premium feel, leather platform thongs provide a sophisticated edge to this casual shoe.  

 Image: The Iconic.

• TWOOBS The BFF+: Known for their bold colours and comfortable design, TWOOBS offers a fun and fashionable take on the classic thong.  

 Image: TWOOBS.

The humble thong has evolved from a simple beach accessory to a bona fide fashion item. With brands like Archie's prioritising foot health alongside style, there's never been a better time to embrace this Australian summer essential. Whether you're looking for all-day comfort, a stylish addition to your wardrobe, or both, the modern thong is ready to step up.