Hollywood has consistently changed through upheaval, yet this transformation seems unique because artificial intelligence is no longer limited to experimental research facilities or individual creative applications. Rather, it is becoming more integrated throughout the entire entertainment process, spanning from initial development and pre-visualization to post-production, marketing, audience analysis, and distribution methods. Additionally, it is starting to be incorporated directly into film and television production by major industry players.
Here are the 7 primary studios you need to keep an eye on, as they are already making significant investments in AI integration throughout their production processes.
Walt Disney Studios
For many years, Disney has publicly been cautious about AI due to worker opposition, copyright issues, and discussions with labor unions regarding theIncreasing adoption of AI-driven tools in the film industry. However, behind the scenes, the company has been extensively testing AI technologies for production, visual effects, and content creation. The situation significantly intensified in late 2025 when Disney entered a three-year collaboration with OpenAI related to Sora, OpenAI's video generation platform, according to the Los Angeles Times.
The deal reportedly involved a $1 billion equity investment in OpenAI, along with access to over 200 Disney-owned characters for creating AI-generated videos. It included integrations related to Disney, Marvel, Pixar, and Star Wars intellectual property, marking one of the largest AI-entertainment agreements in Hollywood history.
Currently, the company's agreement with OpenAI is reportedly coming to an end, and its artificial intelligence technology framework is undergoing internal reorganization across departments such as Industrial Light & Magic, Disney Research, Disney+, and Imagineering. Artificial intelligence is being more widely examined for use in visual effects processes, creation of digital assets, recommendation algorithms, theme park experiences, virtual production, and interactive storytelling methods.
Amazon MGM Studios
Amazon MGM Studios has officially entered the AI film production competition with significant commitment. In May 2026, the studio introduced a multi-million dollar GenAI Creators’ Fund in collaboration with Amazon Web Services during the "AI on the Lot" conference held at Amazon's Culver City studio complex. This event represented one of the most explicit indications yet from Hollywood that generative AI is no longer viewed as a minor trial, but as a core component of the studio's strategic approach.
As part of the announcement, Amazon revealed its initial set of AI-enhanced animated projects, includingCupcake & Friends from BuzzFeed Studios, Love, Diana Music Huntersfrom Albie Hecht and pocket watch, andPunky Duckby filmmaker Jorge R. Gutierrez. All three initiatives are set to be available on Prime Video.
Read More: Tribeca 2026 Announces World Premiere of the First Fully AI-Created Feature Film, "Dreams of Violets"Although Amazon has not officially revealed a specific amount allocated for Hollywood-related AI, AWS has already invested billions worldwide in generative AI infrastructure, encompassing significant AI collaborations, specialized chips, Bedrock AI services, and systems supported by Anthropic that may eventually be incorporated into entertainment production processes.
Netflix
Netflix is arguably the most openly aggressive major Hollywood studio in terms of implementing practical AI. Instead of secretly testing generative AI in private, the company has already begun incorporating the technology directly into production, visual effects, advertising, and platform systems. In 2025, Netflix officially confirmed that it utilized generative AI in the Argentine sci-fi seriesThe Eternautfor a significant visual effects sequence featuring a falling structure in Buenos Aires, as reported by Reuters.
Netflix co-CEO Ted Sarandos mentioned during the company's quarterly earnings call that the AI-enhanced sequence was finished almost ten times quicker than conventional VFX methods, while also cutting down on production expenses. Recently, Netflixincreased its artificial intelligence goals even moreBy purchasing InterPositive, an artificial intelligence film production technology firm established by Ben Affleck in 2022, which assists filmmakers in addressing real-world post-production issues through footage captured during the filming process.
Fox Entertainment
Fox Entertainment is taking a unique approach to AI compared to other conventional Hollywood studios. Instead of solely concentrating on big-budget film production tools, the company is developing what it calls a "next-generation entertainment system" that emphasizes content created by artists, short-form video, AI-supported narrative creation, and expandable digital production systems.
One of Fox's first significant actions occurred in 2021, when Fox Entertainment and its animation studio Bento Box Entertainment established Blockchain Creative Labs, a new digital content and technology division dedicated to NFTs, blockchain-based entertainment, and creator revenue systems.
The program featured a significant $100 million fund for creators. In 2025, Fox Entertainment increased its focus on artificial intelligence by acquiring an equity share in HOLYWATER, an AI-driven platform specializing in vertical video and micro-drama, utilizing AI-enhanced production tools to enable creators to quickly develop and share short-form cinematic content on mobile-centric platforms.
The company runs multiple entertainment applications enhanced by AI, such as My Drama, My Passion, and My Muse, with the last one concentrating on vertical series created through generative AI technologies. FOX Entertainment Studios is dedicated to developing over 200 vertical video titles in the next two years for HOLYWATER's streaming platform, including initiatives likeBillionaire Blackmail and Bound by Obsession.
Warner Bros. Discovery
Warner Bros. Discovery is also keeping pace in Hollywood's expanding AI competition, as the company has adopted a broad strategy regarding artificial intelligence. One of the company's most prominent AI efforts has been its increasing partnership with Google Cloud. In 2024, Warner Bros. Discovery officially introduced an AI-driven captioning system for Max, developed using Google Cloud's Vertex AI platform, which cut caption creation time by almost 80 percent and lowered costs by approximately 50 percent for unscripted content.
Warner Bros. Discovery is said to have collaborated with AI video infrastructure firms such as Moments Lab, which serves prominent media entities like Hearst and Amazon Ads. The company's AI-driven MXT platform enables media organizations to automate the indexing of archives, quickly locate relevant footage, and enhance the production of trailers, highlight reels, and social media content through advanced multimodal AI analysis.
Lionsgate
Lionsgate made history as the first major Hollywood studio to openly commit to a custom generative AI model. In September 2024, the company unveiled a significant collaboration with the AI startup Runway. The partnership was formally announced via Lionsgate's investor relations statement. According to both Lionsgate and Runway, the model aims to support filmmakers throughout various phases of production, such as pre-production planning, storyboarding, visual effects, post-production processes, and the creation of cinematic videos.
Lionsgate Vice Chair Michael Burns clearly viewed AI as a significant financial prospect for the studio, indicating that the technology might eventually lead to substantial savings in production and visual effects expenses. Cristóbal Valenzuela, CEO of Runway, also saw the collaboration as the start of a new chapter in entertainment creation, yet the announcement quickly faced criticism from around the globe, underscoring that Hollywood's rush toward AI still has many challenges ahead.
Paramount
Paramount Global has adopted one of the most conservative and infrastructure-oriented strategies regarding artificial intelligence in Hollywood, focusing on internal integration rather than making flashy AI-related film announcements. In 2024, Paramount Advertising officially revealed a collaboration with the generative AI company Waymark to create AI-enhanced video advertising solutions for local businesses and television advertisers.
Backer RedBird Capital is supporting B5 Studios, an AI-oriented company, in developing efficient, cost-effective film production processes. In addition to advertising, Paramount has been more deeply incorporating AI into the core operations of Paramount+ including recommendation systems, data organization, and user engagement analysis.
With that in mind, industry reports from 2025 indicated that Paramount could be considering collaborations or conducting internal trials with generative AI tools like Runway and technologies associated with OpenAI. Additionally, a more extensive strategic approach is emerging from RedBird Capital Partners, which was significantly involved in the financial aspects of the Skydance-Paramount acquisition and merger framework, set to influence the company's future trajectory.
The company has also been associated with media investments related to artificial intelligence, such as supporting B5 Studios, a film and television production company that focuses on AI. This studio aims to create cost-effective, highly scalable production processes by utilizing generative AI tools and automation-based workflows. These seven major studios have already started incorporating AI into their production processes in different ways.
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