It's just a matter of weeks before the highly anticipated third season of Euphoria hits our screens on April 12th. The much-loved high-school drama, starring the likes of Zendaya, Sydney Sweeney, and Jacob Elordi, is renowned for its raw portrayal of adolescence, complete with unforgettable fashion moments, a killer soundtrack, and stunning cinematography.
Beyond its stellar cast, one of the show's biggest draws has undoubtedly been its maximalist, glitter-packed, and vibrantly colourful makeup looks. Spearheaded by makeup artist Donni Davy, these looks have inspired a legion of TikTok creators to recreate them using 3D gems, shimmering lip glosses, and intensely sparkly eyeshadows.
Davy has since launched Half Magic, an experimental and expressive makeup brand that translates the iconic Euphoria aesthetics into real-world products for fans and beauty enthusiasts. What's more, Davy herself confirmed that she used these very products on the cast throughout the filming of Euphoria season two.
Now, for the exciting news: the brand has finally arrived in the UK, making its debut at Sephora. If Half Magic has been sitting on your wishlist, now's the perfect chance to fill your basket and your makeup bag. Even in these early days, I'm thoroughly impressed by its playful pigments, mesmerising glitters, and long-lasting liners. Here are my top picks that are genuinely worth incorporating into your everyday beauty routine.
My Top Picks from Half Magic
Eyeshadow Singles
As a beauty editor who's tested countless makeup products over the years, I've found that a 12-shade eyeshadow palette often isn't the most practical purchase. More often than not, I gravitate towards a single shade, leaving the rest to gather dust. That's precisely why I'm a massive fan of single eyeshadows like these. They're more economical, and you truly get your money's worth.
I've been using the intensely pigmented single eyeshadows, particularly in the shade 'Wet Pebble'. This is a deep taupe that works beautifully for both daytime and evening plans, despite its multidimensional, sparkly finish. While it can be applied effectively with just a finger, I prefer using a fluffy brush to soften the edges around my eyelid. Impressively, it stays put throughout the day, even on my oily eyelids. It effortlessly elevates an everyday makeup look with minimal effort. Plus, the neon lime green, compostable packaging ensures it never gets lost at the bottom of my makeup bag.
- Price: £14
Rhinestone Fantasy Set – Self-Adhesive Face Gems + Easy Apply Tweezers Set
If you've ever wanted to experiment with face gems but felt unsure where to begin, Half Magic has you covered. This set includes tweezers for easy application of three different-sized gems, each boasting an iridescent sparkle that beautifully catches the light. Not only are they incredibly easy to apply and remarkably long-lasting, but they're also perfect for special occasions like hen dos or for adding some flair to this summer's festival season. Honestly, they're also just heaps of fun for jazzing up your usual makeup look on a random Tuesday.
There's no need for glue, so you don't have to worry about making a mess or irritating sensitive skin. You can apply them anywhere you fancy – a bedazzled winged liner was my personal favourite.
- Price: £13.50
Sparklestik 12-Hour Crease-Proof Eye Crayon
Application can often be the trickiest part of eye makeup, but with this crayon, it's a breeze. Simply scribble over your lids and blend with a fluffy brush. Some shimmery eyeshadow products can be a bit hit-and-miss in terms of pigmentation or staying power, but this crayon is different. It delivers a full-coverage shimmer payoff and features a chunky tip, making it easy to create a bold wing in a single swipe. It maintains its sparkle all day and has a buttery-soft texture, so it won't drag on your delicate eye skin. Just remember to use a light hand; too much pressure could potentially damage the crayon.
- Price: £25
The Wing Hack Set for Perfect Wings
Do you struggle with achieving symmetrical eyeliner, mastering a flawless feline flick, or avoiding smudged makeup? Then this kit is exactly what you need. Inside, you'll find a trio of essential products: a black liquid eyeliner, a corrector pen for tidying up any mistakes (which is pure genius, if you ask me), and a silicone guide to help you draw on that perfect flick. The 'Flik Eraser' pen is an absolute lifesaver if you tend to have a shaky hand when applying eyeliner. The eyeliner itself is richly opaque, with a clever paddle-shaped tip that allows you to get right up to the lash line or create a thick, dramatic flick with ease. I absolutely love it.
- Price: £45
Sculptitude Dual-Ended Longwear Waterproof Lip Liner
If you're someone who can't live without your lip liner and lipstick combination, this 2-in-1 product is designed to combine both. Each end features a different shade, which can be used to line or fill your lips, or even both. The longwear formula is transfer-proof and smudge-proof, yet it doesn't leave your lips feeling dry or looking cakey. I'm particularly fond of the shade 'Prancing Queen Emo Rose'. One side offers a rosy brown, while the other is a rosy pink – it's the perfect pairing for adding definition and full-coverage colour. You honestly can't go wrong with it.
- Price: £18.50
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