Director Gareth Edwards isn't hesitant about generative AI and its potential impact on Hollywood. In fact, he's enthusiastic about it.
The helmer of Jurassic World Rebirth and Rogue Onehas been deeply exploring diffusion models for the past nine months and has expressed a desire to develop a hybrid generative AI film, he mentioned during a panel on Thursday. However, he has not started yet, as the speed of technological advancements could surpass the filmmaking process.
It seems like this content is evolving every three months," he remarked. "It's as if we need to review the plan six months from now because it could end up being a completely different set of tools. And things that … weren't feasible three or six months ago are now achievable.
His interest might not be surprising, considering he directed 2023'sThe Creator, a science fiction movie that primarily adopted a positive perspective on the subject of artificial intelligence. However, his open support for the technology remains uncommon among his peers, meaning directors who are given high-budget intellectual property projects.
Edwards, who spoke during a discussion on world-building at Amazon's AI on the Lot event in Culver City, began his career in visual effects and drew a parallel between the rise of AI and the widespread adoption of CGI in films during the 1990s. However, he thinks AI could have an even greater impact. "I don't see a reason why you wouldn't get interested in this as a filmmaker. It's clearly a tool that could be as significant as the camera. It's going to be better than CGI," he said to the audience. "I'm excited, I hope you are too."
Nevertheless, he maintained that generative AI is mainly useful for structuring thoughts, experimenting with ideas, and creating visuals, rather than crafting human narratives that connect with people. "It has absolutely no sense of style. It's a damn genius at assisting you," Edwards remarked. "I see it as like having a second-unit director who's a billionaire on hallucinogens. Basically, it will do anything you ask, no issue. Occasionally, it might [go] completely insane. And when you give it feedback, it'll respond with, 'I don't take notes. I'll just do something entirely different.' But it's still worth it."
Although AI won't turn an average movie enthusiast into a skilled filmmaker, it could enable more individuals to "join the contest" by helping them create trailers for their ideas and produce content at a reduced expense. "It's only useful for iteration and figuring out what the movie should be, and then once you have a clear vision, go ahead and start making it your own movie," Edwards mentioned.
He repeatedly highlighted in his comments that AI-based film production needs supervision, requiring a filmmaker to regularly guide a tool in order to achieve a particular artistic vision. This process is not much different from the high level of decision-making involved in planning shots for a conventional film or television show, he noted.
Nevertheless, the director made it clear that he is unaware of the location.AI in Hollywoodis on its way. "We don't know where it's headed," he stated. "I believe anyone claiming they know precisely what will happen in the next five years is simply not telling the truth."
Edwards, one of the most well-known artists to participate in Amazon's event, came after a presentation earlier in the day byAmerican Gigolo and First Reformed director Paul Schrader. Schrader was more bullishRegarding the narrative abilities of artificial intelligence, he described an effort he made to develop a story concept within his area of expertise using ChatGPT. "I could send it out," he mentioned about the outcome. "I know what reaction I'd receive: This is subpar Schrader… but it will become top-tier Schrader soon enough."
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