Meta Muse AI Agent Expands With New AI Glasses and Gadgets
Meta Bets Big on Muse AI Agent With New AI Glasses and Devices
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Meta is expanding its artificial intelligence strategy with a range of new devices and features built around its Muse AI agent, as the company pushes to make AI assistants a larger part of everyday life.
At its Connect event, Meta CEO Mark Zuckerberg and other executives unveiled new AI-powered products, including lightweight virtual reality glasses, camera-free Ray-Ban smart glasses and a small wearable device designed to let users interact with Muse without opening a phone or app.
The announcements come as major technology companies compete to develop AI agents that can perform tasks for users across computers, smartphones and other devices. Meta is moving ahead despite growing concerns about AI reliability, privacy and the rapid development of increasingly autonomous AI systems.
Meta Wants Muse to Become an Everyday AI Assistant
Meta's strategy centers on making Muse available across a growing range of devices.
The company said Muse will increasingly be able to perform tasks on behalf of users rather than simply respond to questions. Its expanded services will include shopping through Walmart, GameStop, Gap and Wayfair, allowing users to ask the AI agent to browse those stores and make purchases.
The Walmart partnership is particularly significant because Amazon has blocked Muse from browsing its online store, according to the source report.
Meta is also preparing to expand Muse's capabilities on Mac computers. The AI agent will be able to operate apps on a user's behalf, building on existing capabilities involving files, messages and calendars.
Meta Chief AI Officer Alexandr Wang said Muse could eventually help users with business tasks and other work while continuing to operate after they step away from their computer.
That strategy puts Meta in competition with other AI agents, including OpenClaw, OpenAI's Codex and Anthropic's Claude.
New Meta AI Glasses Designed for Virtual Screens
Meta also introduced a new category of glasses that incorporates Muse into the device's software.
Unlike the company's existing smart glasses, the new product is designed to display virtual screens around the wearer. Meta envisions the glasses being used for activities such as watching movies, playing games and making video calls.
The concept is closer to mixed-reality headsets such as Apple's Vision Pro and Samsung's Galaxy XR than to conventional smart glasses.
Users will also be able to interact with Muse through the glasses using voice commands. According to Meta, users can ask the AI to perform tasks such as writing and sending an email, editing a document or scheduling a meeting while they focus on something else.
Meta is positioning the hardware's lightweight design and lower price as key advantages. The company says the glasses weigh about as much as a deck of cards and will cost $1,299 when they launch in the spring.
That price is below the $1,700 Galaxy XR and $3,700 Apple Vision Pro cited in the source report.
Meta Introduces Camera-Free Ray-Ban Smart Glasses
Meta is also continuing its Ray-Ban smart glasses strategy while addressing some of the privacy concerns surrounding camera-equipped wearable devices.
The company announced a new version of its Ray-Ban glasses without cameras. The audio-only glasses are designed for tasks such as asking Muse questions and making calls.
Meta also announced an updated version of its camera-equipped Ray-Ban glasses.
Privacy has become a significant issue surrounding Meta's smart glasses. The source report notes that some celebrities and institutions have pushed back against the devices, with restrictions or bans reported in places including New York courtrooms, Australian public pools and London pubs.
CNN also previously reported that camera-equipped glasses had been used to record women and publish videos of them on social media without their consent.
Meta says the new audio-only glasses are lighter and provide longer battery life than the camera-equipped models.
The audio-only glasses are scheduled to launch October 13 at $349, while the Ray-Ban Meta Gen 3 with cameras starts at $449 and is launching immediately, according to the source.
Muse Charm Offers an Alternative to AI Glasses
For people who do not want to wear smart glasses, Meta is developing another device called Muse Charm.
The tiny, keychain-sized gadget is designed to provide direct access to Muse without requiring users to unlock their smartphones, wear AI glasses or open an app.
Meta has not disclosed many details about the device. Zuckerberg said the company is targeting a release before the holiday shopping season.
The device reflects Meta's broader strategy of making its AI assistant accessible through multiple forms of hardware rather than limiting it to smartphones and computers.
Meta Faces a Crowded AI Assistant Market
Meta's push comes as competition among AI companies intensifies.
The company said Muse had surpassed 2.5 million downloads since launch, citing market intelligence firm Sensor Tower. However, the source notes that Muse remains behind ChatGPT and Google's Gemini, and it is still unclear whether its early downloads will translate into sustained long-term usage.
Meta's AI ambitions have also drawn scrutiny from investors and analysts after the company made significant investments in AI talent and infrastructure. The latest hardware announcements appear designed to demonstrate how those investments can translate into consumer products and services.
Despite concerns about AI's rapid development and growing consumer skepticism, Meta continues to take an optimistic view of the technology.
Zuckerberg said the company believes in people and expects “billions” of people to use Muse in the years ahead.
For Meta, the strategy is increasingly clear: make Muse available everywhere—from computers and phones to virtual-reality glasses and small wearable devices—and turn the AI assistant into a regular part of how people work, shop and communicate.
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