Pinterest and Your Business
Branding in the SERPs remains an important aspect of most online marketing programs and one of the main advantages of Pinterest is that it allows your profile to show up as pinterest.com in search results. Users sharing support for the product images you have pinned are sure to "Pin","Repin," and "Like" providing for brand exposure. It even aids in discovery of newer products and services which users would not even know existed previously. And of course you gain link backs to your image source or url with every "Pin" and "Repin".
Pinterest and Local Business
As with most social media platforms you can connect with your Facebook and Twitter accounts when you set up a Pinterest profile. Name a board after your product or service and include interesting pictures of the product, service or even the location you are at. View boards of Pinterest users in your area and other boards which are of interest to you and "Pin" interesting pictures to your board. Good keyword text, a descriptive about you, use of hashtags and categories to tag your content and attractive boards are the best means to use your Pinterest board. While you try to design your infographic related to your business, don't make it seem like you are only interested in promoting your brand. Show an active interest in boards related to your brand and area.
You can choose from the 32 unique categories including Sports, Weddings & Events, DIY & Crafts, Food & Drink to Technology, Science & Nature among others to "Pin" or "Like" and "Repin". Keep in mind that you use permalinks only when you pin, always pin from the original source and also give credit to the pin with a description about it. If you are keen on cross-promotion, Pinterest is again a great tool to promote your pins on Facebook and Twitter. For anyone who has been using Flickr to promote images, you can use the same image links to further optimize the Flickr set so you rank better in the search engine results.
Build a Strong Pinterest Presence
The site frowns on brands which choose to have boards for self-promotion alone. It is advisable to have a few boards in a range of topics when compared to a single board centered around your brand or a single topic. Also, it helps t "Repin" content from the site itself as it is bound to increase your followers. Try to make your profile an excellent resource for users before you begin promoting your products and services.
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