BYD ATTO 8 Makes Grand Debut in Saudi Arabia, Ushering in a New Era of Premium Family Mobility
Al-Futtaim BYD KSA, the authorised distributor for BYD, a globally recognised leader in technology and a pioneer in New Energy Vehicles (NEVs), has officially unveiled the highly anticipated BYD ATTO 8 at the Riyadh Motor Show. This marks a significant moment for the Saudi Arabian automotive market, introducing BYD's first-ever 7-seater SUV to the Kingdom. The ATTO 8 is meticulously engineered to redefine the standards of premium family transportation, seamlessly blending sophisticated design, advanced hybrid technology, and unparalleled comfort.
Designed with the discerning needs of modern Saudi families in mind, the BYD ATTO 8 offers an exceptional combination of generous interior space, cutting-edge technology, and adaptable performance capabilities. At its core lies BYD's revolutionary 5th-generation DM Super Hybrid technology. This innovative system delivers outstanding fuel efficiency without compromising on performance, directly contributing to the ambitious sustainable mobility objectives outlined in Saudi Vision 2030.
Jerome Saigot, Managing Director of Al-Futtaim BYD KSA, expressed his enthusiasm for the launch, stating, "The introduction of the BYD ATTO 8 signifies a new chapter for premium family mobility here in Saudi Arabia. This vehicle is a masterful fusion of luxury, advanced technology, and practical innovation, all specifically tailored to complement the unique Saudi lifestyle. It is designed to elevate every family journey, whether it's the daily commute, extensive road trips, or even adventurous weekend excursions into the desert."
José Miranda, Director of Marketing and Communications for BYD Americas, Europe, Middle East, and Africa, further elaborated on the ATTO 8's family-centric design philosophy. He highlighted, "We are confident that the ATTO 8 is the ultimate family SUV because it addresses a fundamental need: space. For families, especially those with children, ample space is paramount. This 7-seater integrates BYD’s most advanced technological innovations, including the renowned Blade Battery and the new DMP performance system, with the everyday practicality that families in the Kingdom require for their daily lives, work, and leisure activities."
Miranda also underscored BYD's significant investment in research and development, noting, "Today, our R&D team comprises over 120,000 engineers. Our unwavering commitment is to develop technology that provides genuine utility and value to our customers. Super-hybrid technology plays a crucial role in facilitating the transition towards greater electromobility, while simultaneously ensuring extended driving ranges, with the ATTO 8 capable of achieving 600 to even 700 kilometres on a single charge and tank."
The ATTO 8's arrival in Saudi Arabia represents the ninth addition to BYD's rapidly expanding global portfolio, underscoring the company's robust commitment to promoting green mobility solutions within the Kingdom.
Advanced Hybrid Technology for Uncompromised Performance and Efficiency
At the heart of the BYD ATTO 8 lies its sophisticated 5th-generation DM (Dual Mode) Super Hybrid platform, which is offered in two distinct and compelling configurations:
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DM-i (Dual Mode Intelligent): This variant is engineered to maximise efficiency, boasting an impressive WLTC range of up to 728 kilometres on a single combined charge and fuel tank. This makes it an ideal choice for drivers undertaking long-distance journeys, effectively eliminating range anxiety.
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DM-p (Dual Motor Performance): For those seeking a more exhilarating driving experience, the DM-p configuration delivers a formidable combined power output of up to 480 HP, channelled through an intelligent All-Wheel Drive (AWD) system. This powerhouse can accelerate the ATTO 8 from 0 to 100 km/h in a mere 4.9 seconds, offering sports-car-like responsiveness within a full-sized family SUV.
Spacious and Luxurious Interior for Ultimate Family Comfort
The BYD ATTO 8 is a testament to spaciousness, measuring over 5 meters in length with a substantial 2,950mm wheelbase. This generous dimension ensures ample room for seven adults across its three-row seating configuration.
The cabin is designed for an elevated sense of comfort and luxury. The 11-layer leather seats feature integrated massage functions, and the front seats offer 14-way power adjustment. To combat the heat of Saudi Arabia's climate, seat ventilation is provided for the occupants in the first two rows.
Recognising the diverse needs of family travel, the ATTO 8 incorporates flexible seating modes. A particularly innovative feature is the "camping bed" configuration, which transforms the interior into comfortable resting spaces, perfect for extended journeys or outdoor camping adventures.
The driving and passenger experience is further enhanced by a premium 21-speaker DiSound audio system and a captivating 128-colour ambient lighting system, creating a personalised and immersive atmosphere within the cabin. Modern convenience is also a priority, with sleek flush door handles, an electric tailgate for effortless access, and a wide Head-Up Display that projects vital driving information directly onto the windshield, keeping the driver's focus on the road.
Seamless Connectivity and Advanced Safety Features
The ATTO 8 is equipped with advanced technological features designed to keep the connected family in mind. Wireless Apple CarPlay and Android Auto provide seamless integration with smartphones, while the dedicated BYD App offers remote access to over 40 vehicle functions, allowing for a truly personalised cabin environment before even stepping inside.
Safety and driving dynamics are integral to the ATTO 8's engineering. The vehicle features a sophisticated suspension system, comprising a front double-wishbone setup and a rear five-link configuration. This combination ensures exceptional ride comfort and precise handling, even on varied road surfaces.
The Intelligent Chassis DiSus-C system actively adapts to changing road conditions, guaranteeing enhanced stability across diverse terrains. This is further complemented by a comprehensive suite of advanced driver-assistance features, which bolster both safety and convenience for all occupants.
Structural integrity and passenger safety are paramount, with the ATTO 8 equipped with 11 airbags. It also features BYD's innovative Cell to Body (CTB) structure. This advanced design integrates the highly secure BYD Blade Battery directly into the vehicle's high-strength frame, significantly enhancing overall structural rigidity and safety.
The official launch event at the Riyadh Motor Show, which ran from December 9th to 13th, provided an exclusive opportunity for media representatives, influencers, potential customers, and partners to experience BYD's flagship family SUV firsthand. The ATTO 8's prominent presence at this significant automotive exhibition underscores its positioning as a premium offering meticulously crafted for the Saudi Arabian market.
Visitors interested in experiencing the BYD ATTO 8 and scheduling a test drive can visit the Al-Futtaim BYD KSA pop-up stand. Looking forward, BYD KSA remains committed to expanding its portfolio of innovative new energy vehicles, reinforcing its dedication to contributing to Saudi Arabia's automotive future and its Vision 2030 sustainability goals.
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