Mediatech Africa Returns to Johannesburg with a New Era of AV and Media Technology
After a seven-year break, Mediatech Africa is back in Johannesburg, bringing with it a fresh wave of innovation in the media and audiovisual (AV) technology landscape. The event has evolved significantly since its last edition in 2019, reflecting the rapid advancements in how businesses and individuals communicate, collaborate, and engage with audiences.
Simon Robinson, co-owner of Mediatech Africa, highlights the transformation: “Back in 2019, hybrid work was still a niche concept, AI had yet to enter mainstream business conversations, and unified communications was a relatively unfamiliar term for many organisations. But technology is evolving at an unprecedented pace, and many organisations are rethinking the tools they use to communicate, collaborate, and engage with audiences. Now, we see technology reshaping how people work, learn, communicate, and create content across all sectors.”
Robinson emphasizes that Mediatech Africa offers a unique platform for attendees to experience these technologies firsthand, interact directly with industry leaders, and gain insights into where the sector is headed.
Key Trends Shaping Mediatech Africa 2026
1. Hybrid Work Drives Collaboration Technology Evolution
With hybrid work models becoming the norm, there is a growing demand for advanced conferencing solutions, collaboration platforms, interactive displays, and room automation systems. At Mediatech Africa, visitors will have the opportunity to explore cutting-edge solutions from leading brands such as Logitech for Business, MAXHUB, Barco, Crestron, and Q-SYS. These innovations are helping organisations create connected, easy-to-manage workspaces that support both in-person and remote teams.
2. AV and IT Overlap
Today’s AV systems are increasingly integrated into enterprise networks, with AV-over-IP gaining traction. As AV technology continues to evolve, it is expected to become more closely aligned with IT infrastructure rather than being confined to facilities management. This trend is set to be a major topic of discussion across Mediatech Africa’s AV Integration and Unified Communications sectors.
3. AI Moves into Everyday Workflows
Artificial Intelligence (AI) is revolutionising professional AV, media, and communication technologies. From automated editing and intelligent camera tracking to workflow automation and analytics platforms, AI is enhancing efficiency across content creation, broadcasting, and collaboration environments. Visitors to Mediatech Africa will see AI-powered tools throughout the exhibition, showcasing how this technology is transforming everyday workflows.
4. Broadcast and Streaming Workflows Become More Flexible
The rise of cloud production, remote contribution, and IP-based workflows is reshaping the broadcast and streaming landscape. Flexibility and efficiency are now top priorities for media organisations. Attendees at Mediatech Africa will have the chance to explore technologies that support remote production, live streaming, content distribution, and cloud-based collaboration.
5. Screens Get Bigger, Brighter, and More Connected
Display technology is advancing rapidly, with LED displays, digital signage platforms, and large-format visual solutions playing a key role in improving communication and audience engagement. Whether in retail, corporate, educational, or event settings, the latest display technologies will be on show at Mediatech Africa.
6. Live Experiences Become More Immersive
Audiences today expect more engaging and visually impressive experiences. Advances in LED displays, intelligent lighting, professional audio systems, and show control technologies are enabling event organisers to create larger, brighter, and more immersive environments. Mediatech Africa will feature demonstrations showcasing the latest developments in lighting, staging, display, and sound reinforcement.
A Comprehensive Platform for AV and Media Innovation
Mediatech Africa is the continent’s largest trade exhibition for audiovisual, broadcast, live event, content creation, unified communications, and entertainment technology. Held every two years, the event brings together manufacturers, distributors, systems integrators, content creators, broadcasters, production professionals, corporate technology buyers, education institutions, and end users.
Taking place from 30 June to 2 July 2026 at the Kyalami Grand Prix Circuit in Johannesburg, Mediatech Africa features hundreds of exhibitors and a packed programme of demonstrations, networking opportunities, and product launches.
Visitors can register free online at https://www.mediatech.co.za/ using promo code MTA026 until 29 June. A R200 entrance fee will apply to registrations completed at the venue.
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