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SoFi Stock Plummets 30% This Year as CEO Buys More

Sunday, June 28, 2026 | 3:59 PM (GMT-04.00) Last Updated 2026-06-28T20:00:20Z
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SoFi CEO's Strategic Stock Purchases and Business Growth

SoFi Technologies (NASDAQ: SOFI) has experienced a turbulent 2026, with its stock price dropping significantly from around $26 at the end of 2025 to approximately $18. However, amidst this decline, the company's CEO, Anthony Noto, has been actively purchasing shares in the open market. These actions have drawn attention from investors, raising questions about whether they signal a contrarian opportunity or if the sell-off reflects underlying risks.

The CEO's Buying Strategy

On June 16, Noto bought 13,888 shares of SoFi at an average price of $18 per share, increasing his direct stake to nearly 12 million shares. This wasn't a one-time purchase; Noto has consistently added to his position throughout 2026, buying more each time the stock fell. Insider buying is often viewed as a positive indicator because executives have a deeper understanding of their business than external investors. Open-market purchases, in particular, are significant as they represent a personal investment in the company's future.

While Noto's recent buys are notable, they are relatively small compared to his overall stake. The more critical question is whether SoFi's business fundamentals support his confidence.

Strong Business Performance

SoFi's first-quarter net revenue surged by 43% year over year, reaching a record $1.1 billion. The company added a record 1.1 million members, bringing total membership to 14.7 million, a 35% increase from the previous year. Profits have also grown rapidly, with net income more than doubling to $167 million and earnings per share doubling to $0.12. This marks the company's 10th consecutive profitable quarter, a significant milestone for a business that was losing money just a few years ago.

Loan originations reached a record $12.2 billion, showcasing the company's continued growth. In late June, SoFi launched Composer by SoFi, an AI-powered investing platform that allows users to build, test, and automate investing strategies using everyday language. This platform, developed from SoFi's acquisition of Composer earlier this year, is set to be integrated into the SoFi Plus membership.

Valuation and Market Concerns

Despite these achievements, SoFi's stock remains at a high valuation, trading at about 40 times earnings. However, when measured against the company's growth, this multiple appears more reasonable. With management expecting approximately $0.60 in adjusted earnings per share this year, the forward price-to-earnings ratio is around 29, which is not excessive for a business growing revenue by over 40% and expanding profits rapidly.

The bigger concern lies in SoFi's core business as a fast-growing lender. Lending is inherently cyclical and carries credit risk. A weaker economy could lead to higher loan losses and pressure profits quickly. This risk is likely what has investors cautious despite the company's strong performance.

Investment Considerations

SoFi's business continues to show impressive momentum, but caution is still warranted. Shares are not as expensive as they were, but they are not cheap either. Before deciding to invest in SoFi Technologies, it's essential to consider various factors, including market conditions, company performance, and personal investment goals.

The Motley Fool Stock Advisor analyst team recently identified what they believe are the 10 best stocks for investors to buy now, and SoFi Technologies was not among them. The selected stocks have the potential to deliver significant returns in the coming years. For example, investments in Netflix and Nvidia made on specific dates resulted in substantial gains.

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Daniel Sparks and his clients have no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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