Google has said That news outlet has found the story to be unprofitable for its advertising sector after conducting an experiment across eight European nations.
The large technology company excluded news from search outcomes for 1 percent of users for 2.5 months and disclosed the findings of this trial on Friday.
Google stated, "The research indicated that upon removing this content, there was no impact on Search ad revenue and only a slight decrease of less than 1%, at 0.8%, in usage."
Paul Liu, who leads economics at Google, stated that they have encountered numerous incorrect reports that significantly inflate the worth of news content for the company.
The firm noted in the report that the actual advertising revenue impact "was not distinguishable from zero, whether considered as a whole or by individual countries."
The experimentation took place in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland, and Spain.
The exam was likewise meant for implementation in France; however, a French court intervened and halted this action. The judiciary cautioned that Google could face penalties for violating the accord made with the antitrust authorities.
Google stated that the trial is being conducted as part of the company’s adherence to the European Copyright Directive (EUCD), which serves as one of the European Union’s regulatory standards, along with its licensing program for news publishers within the EU.
According to European law, entities like Google are required to compensate news publishers when they use portions of their content. Nonetheless, the debate over the value of this content might serve as a point of negotiation for Google during discussions.
Last year, France's competition authority penalized Google with a fine of €250 million due to violations related to intellectual property regulations concerning news media publishers.
Concerns were raised regarding Google’s AI service utilizing content from news publishers at no cost to train its AI models.
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