BusinessWire India
New Delhi [India], March 22: The Body Shop India has successfully concluded its E-tricycle donation In collaboration with Plastics For Change (PFC), which stands as the globe’s premier supplier of ethically sourced and certified recycled plastic, drive has embarked on an endeavor launched during the fourth quarter of 2024. This effort was integrated into the brand's holiday campaign titled "Spark A Change 2.0," intending to provide assistance. waste collectors By offering vital resources for financial independence and honorable employment chances, they assist both individuals and their families. Thanks to robust customer backing, an amount equaling the cost of 18 electric tricycles had been amassed by March 22, 2025—also recognized as Earth Hour Day, a worldwide initiative promoting actions against climate change. Such missions align closely with The Body Shop’s foundational principles of ecological stewardship, sustainable practices, and fostering community development towards beneficial transformation.
Over the past five years, The Body Shop and Plastics For Change have collaborated to bring about systemic changes in plastics. waste management This collaboration has stopped thousands of metric tons of plastic waste from contaminating landfills and seas, simultaneously ensuring stable incomes for those at the forefront. waste collectors And their families. Several important stages of this partnership include:
* Initiated Project N.A.R.I. (Nutrition -Ability -Retraining -Inclusion) aimed at empowering women who work as waste collectors, tackling issues of gender inequality, caste discrimination, along with the economic and health hazards they encounter, conditions which have been further intensified due to the COVID-19 pandemic.
* Collected 2,330 metric tons of plastic through The Body Shop's ethical sourcing initiatives, ensuring waste is reintegrated into the supply chain.
Cut approximately 4,403,700 kg of CO2 emissions, strengthening a dedication to tackling climate change.
* Directly improved the lives of 1,753 individuals within the community through equitable compensation, enhanced workplace environments, and availability of crucial social amenities.
These figures provide just a portion of the overall picture. Each data point represents an individual’s journey marked by strength, self-empowerment, and reclaimed honor. The waste pickers, frequently some of the most excluded individuals within communities, have discovered a fresh sense of direction via this program. They are no longer overlooked for their efforts; instead, they are acknowledged as crucial participants in combating both plastic contamination and global warming.
Speaking on the success of the powerful donation drive that promises to change the lives of the beneficiaries, Harmeet Singh, Chief Brand Officer, The Body Shop - Asia South, said, "Our partnership with Plastics For Change is a testament that business can be a force for good. As part of our Spark A Change 2.0 initiative, this Donation Drive has enabled us to create a real impact by reducing plastic waste and supporting waste collectors At the core of the circular economy, they stand firm. Having achieved more than five years of beneficial environmental and social impact, we continue to strive for new heights in responsible procurement and minimizing waste. Each decision made now molds the destiny of our Earth and the societies that uphold it."
Each bottle, each purchase, and every contribution makes a difference. Our collaboration with The Body Shop has sparked waves of transformation, treating plastic waste as an asset instead of a liability. This initiative has yielded measurable effects—not only in statistics but also through the altered lives it has touched," stated Shifrah Jacobs, Chief Impact Officer at Plastics For Change.
When the Donation Drive wraps up, the journey doesn’t stop. Both The Body Shop and Plastics For Change continue their dedication to promoting sustainability and supporting leaders in this field. waste management This collaboration has established a strong base for ongoing advancements, demonstrating that joint efforts—be they through giving, making eco-friendly buys, or adopting an aware way of life—can generate enduring impact.
Learn more about The Body Shop's sustainability efforts here .
(ADVERTORIAL DISCLOSURE: The aforementioned press release has been supplied by BusinessWire India ANI will not bear any responsibility for the content thereof).
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