- The data provided by the Communications Authority (CA) of Kenya indicated a notable rise in the number of Airtel subscribers.
- The mobile money service Airtel Money from the telecom company outperformed Safaricom's M-Pesa, reaching 3 million subscribers.
- The market share for Airtel Money rose to 8.9%, an increase from the 7.6% recorded in the initial quarter of the fiscal year 2024/25.
The journalist Wycliffe Musalia from INSPIRATIONS DIGITAL.co.ke boasts more than six years of expertise in covering finance, business, technology, and climate issues. This extensive background provides him with significant understanding of both Kenya’s and international economic patterns.
Kenyan citizens are increasingly turning to Airtel Kenya for their communication and mobile banking needs.
During the period from October to December 2024, the telecommunications company saw an increase in the subscriber base for SIM services along with other business activities.
What is the number of Kenyan residents with active Airtel SIM cards?
The report from the Communications Authority (CA) of Kenya indicated that Airtel experienced continued positive development in both its GSM services sector and Airtel Money market share during the second quarter of the fiscal year 2024/25.
CA stated that the number of SIMsubscriptions in Kenya increased to 71,375,093, indicating an adoption rate of 138.5%.
The Airtel SIM subscriptions reached 21,517,842, accounting for a market share of 30.15%. This figure compares to the 20,740,558 subscribers recorded in the initial quarter concluding in September 2024.
Is Airtel Money becoming more popular in Kenya?
The document also pointed out that mobile money subscriptions in the nation reached a total of 42,302,833 for the reviewed time frame.
Out of this total, Airtel Money increased its market share by 8.9%, which corresponds to 3,764,952 customers.
This indicated a notable rise from 7.6%, equivalent to 40,633,292 mobile money subscribers, recorded in the initial quarter.
Airtel Money keeps giving Kenyans an option among mobile money services that offer good value. Additionally, thanks to improved interoperability, Airtel Money allows Kenyan users to transfer funds and make transactions across different networks without restrictions, as stated in a press statement obtained by INSPIRATIONS DIGITAL.co.ke .
How Airtel achieved market expansion in Kenya
The telecommunications company has been aggressively expanding its network, having deployed nearly 1,000 new network locations in 2024.
The firm boasts an expansive network with more than 4200 site locations, particularly prominent in the northeastern area.
In February 2025, Airtel introduced 'Smarta Bundles,' an innovative all-inclusive service bundle providing improved Airtel Money advantages through reimbursement of customer transaction fees as airtime whenever they use Airtel Money for transactions.
Is Airtel Money becoming more competitive with M-Pesa?
These efforts enabled the platform to make significant strides compared to Safaricom's M-Pesa services, which celebrated its 18th anniversary in March 2025.
M-Pesa has a user base consisting of 34 million customers along with over 300,000 agents spread throughout Kenya.
The firm additionally boasts more than a million enterprises and agents across Kenya, Ethiopia, and various other nations in Africa.
The mobile money service platform includes over 55,000 integrations within its Daraja platform, hosting an expanding developer community of more than 100,000 members.
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