BusinessWire India
In New Delhi [India], on May 17, VIDA, sponsored by Hero, launched an extensive TV and online advertising initiative coinciding with the IPL season. This effort highlights their innovative detachable battery tech through a campaign named 'Charging Simple Hai', featuring the slogan “Impossible nahi, simple hai”. The ad pushes forward VIDA’s aim of making electric transportation accessible to everyone.
The campaign underscores VIDA's assertion that "Every plug point is a VIDA charging point". The VIDA electric scooter comes with removable batteries that can be conveniently charged using a standard 5-ampere plug socket found in most Indian homes. There is no need to move the entire scooter to a plug-point -- simply take the batteries out , and charge them anytime, anywhere.
The TVC breathes life into the story using a slice-of-life approach, enriched with humor and familiarity. The plot revolves around a circle of friends who chat about the supposed inconveniences of electric vehicle (EV) charging. In the midst of these conversations, the main character nonchalantly detaches the VIDA V2’s battery and connects it to an ordinary wall outlet — thereby debunking misconceptions and highlighting the ease and stress-free nature of owning an EV thanks to VIDA.
The cross-platform initiative is launching nationwide, featuring prominent spots during IPL games on TV along with an extensive online presence on YouTube, Instagram, Facebook, and X. Furthermore, the campaign will leverage VIDA’s own channels to guarantee broad coverage, meaningful engagement, and unified messaging.
Through "Charging Simple Hai," VIDA remains dedicated to advancing the frontiers of accessibility, functionality, and daily ease in electric vehicles — underscoring their dedication to positioning EVs as an obvious option for contemporary Indian families.
Link to campaign film: https://drive.google.com/drive/folders/1Cdcaggn6SnFIu2mZJdwNmI79i4HWhtI5?usp=sharing [G-drive]
https://www.youtube.com/watch?v=x2DHfngpHv4 [YouTube]
To learn more about Hero MotoCorp:
Website: https://www.heromotocorp.com/en-in.html
Facebook: https://www.facebook.com/HeroMotoCorpIndia
X: https://x.com/HeroMotoCorp
Instagram: https://www.instagram.com/heromotocorp?igsh=ZWd2MW9vbTczZzdx
YouTube: https://www.youtube.com/c/HeroMotoCorp
LinkedIn: https://www.linkedin.com/company/heromotocorp/
Follow VIDA, Powered by Hero:
Website: https://www.vidaworld.com/
Facebook: https://www.facebook.com/VidaDotWorld
X: https://x.com/VidaDotWorld
Instagram: https://www.instagram.com/vidadotworld?igsh=MW1zNmE0bzV4YzAxeA==
YouTube: https://www.youtube.com/channel/UCCLFj4WTH6NZ6sSQ-J2FxgQ
(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India ANI shall not bear any responsibility for the content thereof).
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