In 2024, Xiaomi, a new player in the electric vehicle market, sold more units than both General Motors and Ford.
- Since delivery started in March 2024, Xiaomi has managed to sell over 200,000 units of the SU7 model.
- In 2024, it sold approximately 137,000 units.
- That exceeds the number of electric vehicles sold worldwide by either Ford or GM.
So far, Xiaomi’s transition from smartphone production to electric vehicles has proven highly successful. Their initial offering, the SU7, has garnered significant popularity within their domestic market of China. This achievement hasn’t gone unnoticed by chief executives at major U.S.-based automotive companies. like Ford's Jim Farley, Love the SU7 as well, which is somewhat ironic since they aren’t available for purchase here in the States.
It turns out that the SU7 has been performing exceptionally well, surpassing electric vehicle (EV) sales by most U.S. automakers for 2024, both when compared locally and within China itself. This observation was initially made by tech news site CCN However, we delved into theactual figures to verify. Here’s our findings.
In 2024, Xiaomi initially aimed to sell 76,000 units of its new SU7 model. The company not only exceeded this target by boosting sales to 120,000 units but also concluded the year with an impressive total of 136,854 units sold. It’s worth noting that this figure represents the product's performance during its debut year for the SU7. Xiaomi's first-ever car —it was distributed widely in China.
Let's examine some order books to truly appreciate the magnitude of this number. Particularly, we should consider Ford and General Motors, as they both market electric vehicles in China.
In 2024, Ford’s sole electric vehicle (EV) offering in China will be the Mustang Mach-E. According to Farley, this “street fight” is not going well for Ford, with sales data revealing just 999 units of the Mach-E were sold recently. Car News China .
General Motors, which markets vehicles in China through its Buick, Cadillac, and Chevrolet divisions, reported sales of 69,403 units across these three brands.
It's important to mention that separately (and excluding them from these figures), GM’s joint ventures with Baojun sold 33,630 vehicles, and SAIC-GM-Wuling accounted for an additional 602,952 sales. This indicates that GM performs well within those collaborations. However, under its direct brand umbrella, performance has been considerably less impressive.
Should Xiaomi's dominance in China not be striking enough, these figures also make an impact in the United States.
Last year, Ford sold more than 97,000 electric vehicles in the United States. This figure encompasses sales of the Mustang Mach-E, which was The second most popular electric vehicle in the U.S., following the Tesla Model Y. ), F-150 Lightning, and E-Transit variants. General Motors sold 114,400 This lineup encompasses an extended selection of homegrown vehicles such as the Chevy Blazer, Equinox, and Silverado EVs, along with the Cadillac Lyriq and O1TX, and also features the GMC Hummer and Sierra EVs.
What’s even more remarkable is that Xiaomi managed to sell more electric vehicles in China compared to most other car manufacturers operating in both its domestic market and the United States. These include brands like Audi, BMW, Kia, Mercedes-Benz, Nissan, Polestar, Toyota, Volkswagen, and Volvo—Tesla and Volkswagen being the sole outliers here.
A Rapid Ascension for Xiaomi
Xiaomi's feature-rich SU7 has been incredibly popular, with a starting price below $30,000 making it highly sought after among consumers. Limited-edition models such as the SU7 Pro are also generating significant interest. fully booked for the remainder of 2025 To provide some context, representatives from Xiaomi had earlier mentioned that their order books currently list 150,000 vehicles awaiting delivery.
The automaker also just hit a landmark total of 200,000 delivered SU7s.
In November, Xiaomi hit its first 100,000 milestone in just 229 days since the first delivery. That alone is extremely impressive. To put it into perspective, that's exactly half the duration it took for Tesla to sell an equivalent number of Model Y vehicles The next 100,000 units? It took just 119 days—almost half the duration it took Xiaomi to reach its initial 100,000 sales.
Hard To Compete
Despite its massive size, China's electric vehicle market is getting progressively harder to compete in. There are over 130 distinct electric vehicle brands available. In China, however, intense competition compels car manufacturers to innovate and produce vehicles that appeal to consumer preferences.
The rest of the global market? Automakers generally don’t operate differently. They provide their markets with whatever products those markets receive, and this approach has significantly contributed to China’s homegrown automotive companies surging past some of the most renowned luxury brands. Since then, corporations have adapted. altered their approaches for China in order to capture greater market share , but that's becoming quite a challenge for most people right now.
The achievements of companies such as Xiaomi highlight a significant transformation in the worldwide automotive industry. These Chinese car manufacturers not only satisfy local needs but also have begun targeting foreign markets with ambitions to establish themselves as major players on a global scale.
If Xiaomi managed to enter the U.S. market without facing exorbitant tariffs, Local car manufacturers might face some difficulties ahead. The sales figures for the SU7 clearly demonstrate this trend, and with the launch of the YU7 imminent, the company’s achievements may well grow increasingly impressive over time.
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