
New Delhi [India], March 22 (ANI): Rasna International will extend its retail Expand to reach 100,000 outlets by the conclusion of 2026 with an aim for a 30 percent increase, as stated. Rasna Chairman Piruz Khambatta .
Speaking to ANI, Rasna The Chairman stated, "This year we anticipate a growth rate between 25% and 30%. We also predict an increase in our export volumes." Rasna Is the least expensive beverage worldwide.
Rasna The chairman mentioned that the firm plans to establish a new facility in Patna for producing litchi concentrate, with an estimated annual output of approximately 2 million cases.
Khambatta highlighted Rasna has localized supply chains as a major strength in international markets.
"By utilizing Indian raw materials and fruits along with local sugar, we have managed to achieve significant cost advantages in the global marketplace. This allows us to effectively counter tariffs more efficiently compared to other nations," he pointed out.
This strategic initiative corresponds with the swift expansion of the worldwide fruit concentrate market, estimated at USD 2.46 billion in 2023 and forecasted to surge to USD 7.27 billion by 2031, expanding at a compound annual growth rate (CAGR) of 14.50 percent between 2024 and 2031.
Khambatta additionally addressed how US tariffs have affected the firm's export business.
He stated that the firm is more prepared than rival companies from different nations to cope with tariff pressures.
"Frequently, the goods from China are the most affordable globally. However, when we talk about corporations such as Rasna "We offer the most affordable powdered drinks globally," he stated.
According to Khambatta, Rasna India's renowned drink company has demonstrated remarkable resilience against these issues, particularly considering the escalating worries about worldwide tariff conflicts that could impact global commerce.
He stressed that this competitive pricing does not result from compromising on quality but rather comes from the firm's large-scale production outputs.
He clarified, 'We are the most affordable option not due to lower quality, but because of our large quantities. The high volume allows us to offer more competitive pricing.'
Even with his hopeful perspective on a worldwide scale, Khambatta recognized various issues at home.
"We anticipated an upsurge in rural demand, but it hasn’t materialized yet. The disposable income of the countryside dwellers isn’t rising as hoped," he stated.
"Summer arrived earlier than expected this year. This benefits industries such as ours. However, it also presents logistical difficulties. Currently, we're encountering problems with deliveries. The key challenge for us now is determining how swiftly we can distribute our goods to our various locations," Khambatta stated. (ANI)
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