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A burgeoning burger franchise is once more broadening its presence following its significant splash on social media due to an exceedingly concise menu offering.
NADC Burger — which stands for Not A Damn Chance — attracted social media buzz following endorsements from comedians Tom Segura and Bert Kreischer.
'I must say this is excellent,' Kreischer remarked as he tasted the burger onstage during the SXSW event in Austin.
The chain based in Texas has gained recognition primarily from its two menu offerings: burgers and fries.
The NADC will inaugurates its second site in Chicago tomorrow (Thursday), bringing their total locations up to eight. They currently have operations in Austin, Dallas, Fort Worth, and Denver, Colorado.
The restaurant's sparse menu was developed by an unexpected pair: Chef Phillip Frankland Lee and professional skateboarder Neen Williams.
They created the burger recipe specifically as an ideal treat after skating sessions.
It appears that NADC is drawing inspiration from other big comfort food establishments known for their concise menus.
In-N-Out Burger, boasting around 400 outlets mainly in the Western and Southwestern regions, officially limits its offerings to just burgers and fries. However, their so-called 'secret menu,' despite being widely known, provides numerous customization options, and they do serve an extensive selection of beverages as well.
However, NADC’s burgers stand out. They use Japanese Wagyu beef, prized for its tenderness, and come adorned with American cheese, a special sauce, onions, pickles, and jalapeño seeds.
The fries are prepared using wagyu beef fat and offer customization options such as adding cheese, chopped pickles, jalapeños, sauces, and seasonings.
"Among all the places where NADC Burger operates across the nation, Chicago holds particular significance for me since this is where I was born and brought up," Williams stated in a press release.
I am deeply thankful for NADC’s achievements and immensely appreciate our dedicated customers who have shown such enthusiasm for our offerings. This has enabled us to expand by opening a second location in this city, giving us yet another chance to cater to both my friends and the people of Chicago with my beloved burgers.
The new eatery will set up shop within a 2,100-square-foot space previously occupied by a ramen restaurant. The business anticipates accommodating approximately 60 guests simultaneously.
Within, NADC will showcase local Chicago artwork for patrons to buy.
Diners at local eateries can also savor some craft beers produced in the area.
Menu maximize?
The biggest fast-food company in America is devising a fresh strategy as niche eateries have become increasingly popular.
McDonald's announced it is adding several c-suite jobs to concentrate on boosting sales across all its national outlets.
The roles — focusing on major menu categories such as beef, chicken, and beverages and desserts — come following comments from the company’s CEO about smaller-menu restaurants.
"We're up against someone akin to KFC, which is solely focused on dominating the chicken market," stated Chris Kempczinski, the company’s CEO, in a LinkedIn video.
'Now this team within the category enables us to maintain that same level of concentration.'
In the meantime, the company is raising concerns that their Big Mac, one of the top-selling sandwiches in America, is likely to get more expensive .
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