Stricter US Border Controls: Aussies Face New Social Media Scrutiny for Travel
Australian travellers looking to holiday in the United States are facing increased uncertainty, with stringent immigration checks and a rising number of travellers being turned away at the border causing significant concern. The prospect of significant financial loss on a holiday that may never materialise is leading many to reconsider their travel plans to the US, particularly in light of heightened scrutiny of foreign visitors. These concerns are likely to persist with a new proposal from the US administration that could dramatically alter the entry requirements for many.
Under proposed changes to the Electronic System for Travel Authorisation (ESTA) – the popular visa-waiver program – travellers from Australia and 41 other nations might be compelled to disclose five years' worth of their social media data when seeking entry. This represents a substantial shift for Australians, as ESTA is the primary method for most residents to travel to the US for short stays.
Key Changes to the ESTA System
The proposed overhaul, detailed in the Federal Register, aims to make social media accounts a mandatory data point in the ESTA application process. Previously, providing online identifiers was optional; however, under the new plan, it will become compulsory.
Beyond social media, travellers will also be required to furnish phone numbers they and their family members have used over the past five years, along with any email addresses used in the last decade.
Furthermore, the US government intends to phase out the existing ESTA website. Instead, all prospective travellers will be directed to apply for authorisation through a dedicated mobile application.

Melissa Vincenty, Managing Director of Worldwide Migration Partners, anticipates these changes will be implemented early in the new year, coinciding with America's preparations to co-host the FIFA World Cup in 2026. "It’s a foregone conclusion that they're going to do it," Vincenty stated, noting that this level of vetting has already been applied to all visa applicants for the past six months, encompassing various visa types like work, extended travel, and student visas.
Impact on Australian Travellers
For Australians intending to visit the US, the ESTA application process will continue, but submission of social media handles and contacts from the past five years will become a prerequisite for approval. Failure to comply will result in denial.
This collected social media data, including public posts, likes, and comments, will be subjected to artificial intelligence (AI) analysis. Vincenty explained that the US authorities may even require applicants to set their social media accounts to public. "They’re going to require people to set their accounts to public, which I actually think is quite ridiculous," she commented. The AI will then scrutinise information across feeds and interactions, even looking at content commented on by others.
"They’re going to look for information about even other people’s feeds and things that you’ve commented on. So it’s pretty wide-ranging," Vincenty added. The attorney expressed concern that even information that is not directly relevant or is misinterpreted could automatically trigger a denial. She fears this could lead to "some erroneous denials" where individuals are unaware of the specific reasons for their rejection.

Consequences of ESTA Denial
If an ESTA application is flagged by the AI and subsequently denied, it opens up a more complex and lengthy process for travellers. According to Vincenty, a denied ESTA means an individual is no longer eligible for the visa-waiver program and is effectively "kicked out."
This necessitates applying for a traditional visa, a process that can be significantly time-consuming. Visa appointment wait times can range from four to six months, a considerable delay for those planning a trip. This situation could be particularly problematic for individuals who inadvertently make a mistake on their ESTA application. "If you make a mistake, you’re out of luck," Vincenty warned.
Advice for Prospective US Travellers
Given the potential for increased scrutiny and the possibility of lengthy delays, legal professionals are advising Australians to exercise caution when planning trips to the United States.
- Do not book flights or accommodation before securing authorisation: Travellers are strongly encouraged to refrain from making any travel arrangements, such as purchasing tickets or booking hotels, until they have either an approved ESTA or a valid visa in hand.
- Plan well in advance: Allow ample time for the application process, whether it's for an ESTA or a visa. Rushing the application could lead to errors or missed deadlines, resulting in disappointment.
- Be transparent and accurate: Ensure all information provided on the application is truthful and complete. Any discrepancies or misleading information could lead to denial.
- Review social media privacy settings: While it may become mandatory to make accounts public, it is wise to be aware of what information is publicly visible on your social media profiles.

The evolving landscape of US border security means that a seemingly straightforward trip can become complicated. By understanding these new requirements and planning accordingly, Australian travellers can better navigate the process and minimise the risk of encountering unexpected hurdles. The emphasis is on preparation and ensuring all documentation and online presence are in order before embarking on the journey.

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