Jeep Aims to Revitalize Wagoneer Sales with New Special Editions
Jeep is looking to boost the appeal of its full-size SUVs after experiencing a sales slump in the second quarter of 2025. While the Jeep brand as a whole saw a modest increase in U.S. sales for the first half of the year, with models like the Compass and Wrangler showing strong growth, the Wagoneer and Grand Wagoneer experienced significant declines.
According to recent sales figures, Wagoneer sales dropped by 51% in Q2 2025, with 8,216 units sold. The Grand Wagoneer fared even worse, with a 67% decrease and only 1,307 units sold. This contrasts with the success of competing models like the Ford Expedition and Chevy Suburban, which have seen substantial sales increases.
To recapture market share and attract value-conscious customers, Jeep has introduced two new limited-run special edition models: the Wagoneer Limited and the Wagoneer Super.
Wagoneer Limited: Value and Style
The Wagoneer Limited is designed for customers seeking a full-size SUV with distinctive styling and enhanced features. It includes:
- Body-color fender flares
- Chrome exterior badges
- Black lower front and rear fascias
- 22-inch chrome wheels
Beyond aesthetics, the Wagoneer Limited also offers practical upgrades:
- Power side steps for easy access
- Power-folding second and third-row seats for flexible cargo space
- A tri-pane sunroof that extends across the cabin
- A Surround View Camera for improved visibility
Wagoneer Super: A Nod to the Past with Modern Amenities
For those seeking even more, Jeep is reviving the "Super" name, a designation that harkens back to the Super Wagoneer of 1966. The 2025 Wagoneer Super combines retro inspiration with contemporary features, including many previously exclusive to the Grand Wagoneer.
Key features of the Wagoneer Super include:
- A two-tone black painted roof
- Body-color fender flares
- A premium soft-touch wrapped interior
- 22-inch machined black aluminum wheels, reminiscent of those found on the Ram 1500 Laramie
- A full black-out package, darkening the badging and grille rings
- Carbide headlights
- Black-finished power side steps
- A tri-pane panoramic sunroof
- A McIntosh 19-speaker premium audio system
Pricing and Market Context
These special edition models come with a premium over the standard Wagoneer. The Wagoneer Limited has a Manufacturer's Suggested Retail Price (MSRP) of $76,535 (including destination), while the Wagoneer Super is priced at $82,535.
These prices position the Wagoneer Limited and Super competitively against rivals such as the Ford Expedition Platinum and the GMC Yukon Denali.
The full-size SUV market in the U.S. is dominated by domestic manufacturers, with the Jeep Wagoneer competing against offerings from Ford, General Motors, and others. Japanese automakers like Nissan and Toyota also participate in the segment with models like the Armada, Grand Highlander, and Sequoia.
The availability of sales incentives and dealer discounts can further influence the final price and value proposition for potential buyers of the Wagoneer and other full-size SUVs. Jeep hopes that the combination of distinctive styling, enhanced features, and competitive pricing will help the new Wagoneer Limited and Super editions revitalize sales and attract new customers to the brand.
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