BRIDGE 2025 Summit Showcases AI's Transformative Power in Media and Marketing
The BRIDGE 2025 Summit in Abu Dhabi has emerged as a pivotal forum for burgeoning media and marketing start-ups to unveil groundbreaking artificial intelligence (AI) projects. These innovative ventures are poised to deliver highly personalised and advanced solutions, catering to the evolving needs of audiences and clients alike. AI stands as one of seven core pillars at BRIDGE, collectively representing the comprehensive landscape of media, content, and entertainment.
Executives from the participating start-ups shared their insights, highlighting how the summit serves as a crucial launchpad for emerging projects. They emphasised the escalating influence of AI within the media and marketing sectors, while also facilitating vital connections with discerning audiences and investors actively seeking novel solutions.
Michel Roeleveld from KOGNEXITY AI detailed an upcoming initiative that leverages AI to generate personalised knowledge podcasts focused on personal development. This ambitious project aims to distill the profound insights of thought leaders into actionable steps, making complex information more accessible and practical for listeners. Roeleveld underscored the value of BRIDGE in providing start-ups with direct exposure to investors and users keen on pioneering new learning experiences. He further elaborated that AI is fundamentally reshaping the future of media through enhanced personalisation and significantly accelerated content production capabilities.
Ci Ya, representing Lebra AI, outlined the company's commitment to advancing high-performance AI across diverse sectors, with a particular focus on media and healthcare. While acknowledging the rapid strides made in AI development, Ci Ya pointed out that current systems are not infallible and can still produce errors. This reality fuels ongoing research into developing more sophisticated models with "superintelligence" capabilities, aiming to elevate both safety and operational efficiency. She commended BRIDGE for cultivating an ideal environment that fosters connections between AI innovators and established technology firms, thereby opening avenues for crucial collaboration and knowledge exchange. The summit also provides a vital platform for discussions on the future trajectory of AI and offers support to organisations looking to strategically integrate these advanced technologies.
Wafiq Mohammed of DATASPEAKS elaborated on his company's specialization in AI-powered smart marketing solutions. These solutions are meticulously designed to manage customer engagement and execute awareness and marketing campaigns with minimal to no direct human oversight. Mohammed explained that the underlying technology is capable of autonomously conducting calls, sending messages, and engaging in conversations to gather valuable data and accurately classify potential clients. This automation significantly alleviates the workload of sales teams and furnishes companies with a stream of highly qualified leads, primed and ready for the subsequent stages of the sales funnel.
Furthermore, the DATASPEAKS platform demonstrates remarkable versatility by generating comprehensive marketing content. This ranges from dynamic social media posts and informative articles to innovative creative proposals, empowering companies to substantially reduce operational costs and access sophisticated marketing capabilities that were previously exclusive to larger enterprises. Mohammed also stressed the platform's continuous evolution, ensuring that small and medium-sized businesses are equipped with cutting-edge tools through an intuitive and user-friendly interface that seamlessly integrates with their existing operational frameworks.
The discussions and demonstrations at BRIDGE 2025 underscore a clear trend: AI is no longer a futuristic concept but a present-day force revolutionising how media is created, consumed, and monetized, and how businesses connect with their customers. The summit has successfully illuminated the immense potential of AI to drive innovation, efficiency, and personalised experiences across a multitude of industries operating within the dynamic UAE economic landscape.
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